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Book of the month - Dec-2014

posted Nov 29, 2014, 1:31 AM by Fernando Echeveste   [ updated Nov 29, 2014, 3:17 AM ]
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We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century.
 
This book is my third (and last) recommendation on the subject. Next month (first of the new year 2015) I'll move on to a different subject. I want to keep a rich bibliography by recommending books from a variety of subjects and topics.
 
Jason Vale's Slim for Life introduced me to the subject of eating healthy and gave me some insight about the tricks the food industry plays on us to get us hook in order to buy their products. It also awoke my interest to read more and explore deeper on the subject. John Yudkin's Pure, White and Deadly provided me with more serious data. Finally, Michael Moss takes an investigative approach to expose the ugly truth about Salt, Sugar and Fat and how the food giants use these 3 ingredients to hook us so we can keep buying their products.
 
A great deal has been written about Sugar, Salt and Fat. After years of investigation and research scientists are beginning to realise that some of our ideas and beliefs -which were based in past studies- are wrong. A typical example is the popular misconception about Fat. Fat is making us overweight was the claim. So the food industry "came to the rescue" pretending to care about consumers and created low-fat products. However, to compensate for the lack of flavour on these new products they added more sugar to them. New research and investigation though has demonstrated that it is sugar (and not fat) the one that cause obesity, which by the way, is reaching epidemic proportions in developed countries. 
 
People's beliefs and ideas are changing based on most recent studies and research. Unfortunately, it's a slow process and the public misconception about salt, sugar and fat remain high. Read these books, or read other books (there are dozens of books out there on the subject) and form your own opinion and increase your awareness. For me, these 3 books made a good balance and gave me the insight I was looking for and that's the reason they made it to my list of recommendations.